Parts
FASHION EDITORIAL / ADVERTISING CONCEPT / ART DIRECTION
CONCEPT / OBJECTIVE
Visual communication of fashion / accessory pieces.
STRATEGY / APPROACH
A simple yet thought-provoking series of images, drawing attention to intentional characteristics of each item.
EXECUTION
The design of each item is clearly celebrated by being featured alone in the frame. This encourages us to truly look at and enjoy them as the designer intended - the folds in a balloon sleeve, or the curvature of a lens which dictates how a reflection will fall - elements often lost in a busier setting.
CREDITS
PRODUCTION // ART DIRECTION // COPYWRITING // DESIGN // FASHION + HMUA STYLING // PROP MAKING + STYLING // SET DESIGN + BUILD : Lauri King
PHOTOGRAPHY + EDITING : Jacob McFadden
Model : Leila Story Model Management
Assistant : Amy
©2024 Lauri King & Jacob McFadden. All rights reserved.
