Concept / Art Direction for Fashion Editorial / Advertising.

Fashion Editorial Art Direction.

This visual communication highlights the exact piece which is on display - and little else. This encourages us to pay attention to the characteristics of each item, and to truly look at and enjoy them as the designer intended; the folds in a balloon sleeve, or the curvature of a lens which dictates how a reflection will fall - elements often lost in a busier setting.

Concept / Art Direction on Set / Post-Production Direction : Lauri King
Set / Prop Design & Styling : Lauri King
Photographer & Retouching : Jacob McFadden
Model : Leila Story Model Management
HMUA : Model
Assistant : Amy

© 2024 Lauri King & Jacob McFadden. All rights reserved.

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