Lauri King is a freelance Creative Producer / Art Director who combines compelling concepts with commercial acumen, resulting in impactful, meaningful visual communications. For editorial, advertising, social campaigns, brand / product launches, catalogues, lookbooks, etc.

Freelance Creative Producer / Art Director [Stills / video / campaigns] :

1. CAMPAIGN RESEARCH

  • Brand study

  • Competitor + market research

  • Reference + inspo research

2. CONCEPT / CREATIVE

  • Concept origination / Art Direction

  • Production / shoot design

  • Proposal deck/s incl. famously good visuals / mockups

3. PRE-PRODUCTION SHOOT PLANNING

  • Budget + Timeline: Build / manage budgets + production schedule

  • Locations + Logistics: Locations, permits, travel, accommodation, catering, transport

  • Crew + Vendors: Freelancers, photographers, talent, models, agents, stylists, HMUA, set design + build, assistants, equipment rentals, external vendors

4. SETS + PROPS

  • Set design / coordinate / plan : Create cohesive scheme / setting supporting concept

  • Prop sourcing - accurate, often original / time-accurate props from extensive research

  • * Available as standalone services *

5. ON-SET

  • Shoot management

  • Set build, styling / dressing

  • Prop styling of furniture, smalls, softs, etc

  • Shoot Art / Creative Direction

6. POST-SHOOT + DELIVERY

  • Image curation

  • Delivery of assets