Veggie Burger
FOOD CAMPAIGN
CONCEPT / OBJECTIVE
Creating surreal Veggie Burgers by swapping out the meat patties for a huge raw piece of veg.
BTS PREP + FOOD STYLING
STRATEGY / APPROACH
Only the most interesting / outlandish veg would work, to drive home the veg message. The colour palette was chosen carefully; complementary colours combined with a splash of contrast.
EXECUTION
Working with experienced Food Stylist and Photographer, Mark Wildsmith, we researched the most aesthetically pleasing, and most unlikely veg to find in a burger. The Romanesco cauliflower provides a strong colour, fantastic textures and an alien-like / landscape effect. The Lion’s Mane mushroom is off the charts in terms of texture and surreality.
CREDITS
Art Director / Concept / Set / Props : Lauri King
Food Stylist / Set / Props / Photographer / Retouching : Mark Wildsmith Website LinkedIn Insta
© 2025 Lauri King + Mark Wildsmith. All rights reserved.
