Tiny Jobs Big Jewels

FASHION / JEWELLERY EDITORIAL / ADVERTISING CONCEPT & ART DIRECTION

CONCEPT / OBJECTIVE
A whimsical and surreal collection of images showing the dichotomy of mundane household chores paired with fabulous high-end jewels, normally reserved for important and glamorous occasions. The strongest example of this is the pairing of a vintage Hermès toggle-clasp bracelet with an original 1970s 12th scale miniature avocado-green dolls-house toilet and tiny toilet roll.

FEEDBACK
“That was an absolutely amazing day. Creativity and art direction in ABUNDANCE. THANKS. Absolute pleasure working with someone with such a creative vision. Let’s do it again.”
AKA Bespoke Jewellers

“This was such a fun shoot!! So talented xx” @heatherelisenelson

“This one is my favourite. I’d like all those bracelets please.” @coachingoutdoors

CREDITS
Art Director / Concept / Set + Prop Design, Making & Styling : Lauri King
Photographer & Retouching : Emma Phillipson
Products : AKA Bespoke Jewellers / Vintage
Model : Heather
Nails : Amy / Model
Assistant : Amy
© 2023 Lauri King & Emma Phillipson. All rights reserved.