Sex Fridge
FOOD CAMPAIGN
CONCEPT / OBJECTIVE
What would you expect (and not expect, depending on your preferences!) to find in a fridge primed for enhancing playful intimacy? A detailed, surprising, practical and humorous series of images.
STRATEGY / APPROACH
Contents / props chosen; some for their symbolism / cultural metaphors, some for their shape, texture / feel, some for pure practicality of the activities and a few for the sake of prettiness, to signify happy / loving emotion.
EXECUTION
A hard-light shoot, working with the white reflective interiors surfaces of the fridge, with colour tones muted. Production of a real-looking perfectly-imperfect fridge (exemplified by the perfectly-imperfect photography style). An ‘anti-shoot’ - this could be someone’s real fridge.
CREDITS
Art Director / Concept / Set + Prop Styling : Lauri King
Food Stylist / Photographer / Retouching : Mark Wildsmith
© 2025 Lauri King + Mark Wildsmith. All rights reserved.
