Proove Pizza : Save It For Ron
Restaurant Social Campaign Production
How do you fill a quiet order day? Make people stop scrolling.
Save It For Ron is a humour-led social campaign built around the idea that Proove's food is so good, customers will go to absurd lengths to smuggle it out. We created inventive, slightly unhinged, completely irresistible content that makes you laugh before it makes you hungry.
From concept to final edit, this campaign was produced end-to-end; art direction, food styling, photography and post-production - with the creative goal of earning genuine engagement rather than just impressions. The kind of content that people share, comment on, and tag their mates in.
PROJECT :
Creative social media campaign concept / Art Direction
One-day shoot (full shoot production)
Prop sourcing, location and food styling
Photography & Retouching
Client received 20 Pro / Commercial stills + 20 UGC / Content Creator style stills / reels
Ready-to-post asset delivery
Plan for Socials / 9 grid
CLIENT : Proove Pizza Website Insta
RESULTS :
”Love the shots and reels!! We will be using them alongside a campaign for takeaway and delivery.” MD, Proove Pizza
CREDITS
PRODUCTION // ART DIRECTION // STYLING : Lauri King
FOOD STYLIST // PHOTOGRAPHER // EDITOR : Mark Wildsmith Website LinkedIn Insta
Assistant : Amy
©2026 Lauri King + Mark Wildsmith. All rights reserved.
