Social media

IT Needn’t be that difficult.

USE A TEMPLATE I CREATE or I CAN MANAGE IT FOR YOU

“Everyone’s on it, people are making millions from it - you can’t NOT be on it… Right?

But what if you’re not?

If you love it but don’t know how to do it, or you just hate it, is social media management / posting / scheduling causing an issue for you?

With my Social Media scheduling plans and packages, social media management is easy - I promise!

My clients tell me that they “don’t have the time”, “don’t know how it works” or “can’t think of what to say”. So, I created affordable, easy to manage Social Media services.

Call me on 07920816262, email me, or read on to learn more.”

Lauri

Go to

My social media service options

Case Study with results

I believe that the key to social media is:

Inspiration

To make your social platforms work for you, you really need to be posting regularly; most studies agree that once per day (per platform) is optimal - at a minimum, you should post to your Facebook page 3 times per week.

Keep It Interesting
So, what can you post? After you’ve posted an ‘about me’ post, a picture of your desk / dog / coffee and one client testimonial, what else can you post without being repetitive and / or boring?

Well, this is not my first rodeo, so I can produce engaging content forever… for you!

A well-structured content plan covering a variety of subject matters and targeted ‘call to actions’ (CTAs) is essential.

Organisation

Even the smallest of campaigns could have 45 posts per month, spread across 3 platforms pointing to various points on your website, email, etc.

Data Overload
Each one of these could have a different image, should be posted at the optimal time of the day and be targeted to the specific audience you have / want to have on each platform.

You can’t do this without being organised.

Super Spreadsheet Star
I am the spreadsheet queen - it’s the starting point of getting ideas down in a structured, relevant way, and makes it easier to schedule your posts on schedulers like Hootsuite (which I recommend).

Understanding

Understanding The Tech
Scrolling through Instagram every day doesn’t make anyone an IT geek… You could take an online course or search google for help (both of which I recommend!) but experience in handling tech for profit results in success.

Understanding The Platform
To get good results from a Social Media platform, you have to understand what they are trying to achieve. Not understanding why they exist or do what they do, will mean you couldn't accidentally be fighting against their algorithms.

Understanding Your Customers
Your social posts will reach good ‘engagement’ levels (clicks, likes, shares and comments) if it’s interesting - this sounds obvious but do you actually know what your customers engage with? Well, we’ll find out…

Talk to me about your socials!

My social media services

Option 1

A new blog or web page, plus a post every day for a month, on 3 social platforms.

I research, write and source imagery for 1 blog post / web page - to link to / optimise current promotions, relevant subject matters etc.
I design / schedule a month-long plan for daily content; subject matters, imagery, links, hashtags. You are free to use this template yourself in future.
- Includes timed scheduling to avoid duplicate content and optimise platform views.
I write and source imagery for 1 post every day for a month, on 3 platforms (approx. 90 posts per month). This can include Facebook, Instagram, Twitter, LinkedIn and more.
I upload the posts to an automatic scheduler such as Hootsuite (from £39/month) – this involves:
- Formatting the spreadsheet to suit requirements
- Uploading / copy / pasting spreadsheet contents
- Choose the correct time of day for a post to go live, based on expert advice / Hootsuite
- Assign images, links and hashtags to each post
- Review every post and preview how it will appear on each platform – make changes where necessary
- Click the ‘go’ button – a month’s worth of posts will then be scheduled.
- Troubleshoot – I check your platform/s every day and Hootsuite sends out notifications if something falls over. I will pick these up.

1.5 days / 12 hours - £675 (discounts available)

No contracts or commitments - we just see how it goes. :-)

Contact me about this option

OPTION 2

15 posts per month on 2 platforms.

I design / schedule a month-long plan for daily content; subject matters, imagery, links, hashtags. You are free to use this template yourself in future.
- Includes timed scheduling to avoid duplicate content and optimise platform views.
I write and source imagery for 1 post every 2 days, on 2 platforms (approx. 30 posts per month). This can include Facebook, Instagram, Twitter, LinkedIn and more.
I upload the posts to an automatic scheduler such as Facebook Meta Business Suite Planner (FB and Instagram only - £0) or Hootsuite (all platforms - from £89/month) – this involves:
- Formatting the spreadsheet to suit requirements
- Uploading / copy / pasting spreadsheet contents
- Choose the correct time of day for a post to go live, based on expert advice / Hootsuite
- Assign images, links and hashtags to each post
- Review every post and preview how it will appear on each platform – make changes where necessary
- Click the ‘go’ button – a month’s worth of posts will then be scheduled.
- Troubleshoot – I check your platform/s every day and Hootsuite sends out notifications if something falls over. I will pick these up.
OR I prepare all content and images, ready for you to post manually.

1 day / 8 hours - £450 (discounts available)

No contracts or commitments - we just see how it goes. :-)

Contact me about this option

OPTION 3

A scheduler template designed just for you and your brand.

I design / schedule a month-long template for daily content.

This includes setting subject matters for each day, suggesting imagery, advising on links, providing relevant hashtags.

This includes timed scheduling to avoid duplicate content and optimise platform views.

Guidelines on specific platform criteria included.This template enables you to know exactly what to write about each day, and create content for each and every post. Each month, you start again with the blank template; inputting content and scheduling yourself.

£250

Contact me about this option

CASE STUDY

One of my website design clients, penninelocalproducers.co.uk, was previously operating under a different business name via a franchise agreement. Having decided that he wanted to ‘go it alone’ (and having organised a superb website!), he then needed to let people know.

I devised a 2 week launch plan for 3 social platforms - Facebook, Instagram and Twitter - a total of 63 posts. The messaging was very clear; “We used to be X, now we’re X' - same people, same service - new name and website!”.

This communication not only served to educate and reassure existing customers, but also to attract new customers via regular messaging, a tight, interesting brand with interesting imagery and an excellent end product / service.

All posts and CTAs led to the website - this is the key; get customers to where they can give you custom. Other supporting posts communicated brand values and information, enabling customers to build a relationship. This approach is adapted to suit all businesses and sectors.

I now provide an ongoing service, scheduling all social posts each month.